LABEL OF EXCELLENCE
NESCAFÉ PUTS THE ACCENT ON THE COFFEE EXPERIENCE
WITH HEART IN
THE HEART OF LATAM
A window onto innovation
Beginning of September, the multiexpert jury panel of the French Institute of Design (IFD) awarded the sought-after Janus du Commerce label to two companies that CBA teamed up with to develop their retail concepts : Maille and Carrefour textile.
Previously General Manager of the Packaging Department, Anne Malberti becomes General Manager of all CBA Paris’s activities. Olivier Auroy joins the team as Business Director, with a focus on Corporate Branding.
CBA is supporting the strategic repositioning of Nescafé and has developed its new global brand identity system.