A man's world
A WINNING STORY
A LEGENDARY LIQUOR
We put our heart
At a time where globalization continues to spread – and sustains a vision of a world tending to become a « global village » as the sociologist Marshall McLuhan predicted – territories are facing a complex challenge : giving themselves a unique – not to say iconic – image , in order to attract and retain tourists, public and private investments, and to federate their inhabitants. What’s next for territorial brands ?
CBA France welcomed on November 20th in their premises a group of "Packaging Design & Development" students from the Swedish school Nackademin, as part of their yearly visit to Paris. Rob Evers, Packaging Creative Director, shared with them CBA’s point of view on creativity, and involved them in a workshop linked to this topic.
Giuseppe di Martino in CBA Milano to talk to the students of the Master in Brand Management and Communication of the Istituto Europeo di Design (IED), about Pastificio dei Campi and about his entrepreneurial adventure.