Only a vision of a brand based on strong convictions can
result in effective creative solutions.
result in effective creative solutions.
our insight
TRENDS WATCHER
Art serving branding
February 17th
Art and branding both play a role in storytelling. If the first creates myths and the second creates value, it is not surprising to see them join forces to strengthen the expressivity of a brand. Here is an overview of some of the most inspiring collaborations.
NEWS
What’s next for the luxury hospitality sector in Paris?
April 11th
In order to share opinions on and to debate the evolution of the luxury hospitality sector in Paris, the Club Luxe EM Lyon Forever invited a group of experts to a roundtable on March 27th, co-chaired by Vincent Dubois, General Manager of the Corporate & Retail department of CB’a France, and Elodie de Boissieu, Vice-President of the Club Luxe of EM Lyon. |
Two Best Pack awards for CB’a Graell
April 6th
CB’a Graell received one silver Best Pack for Numen Premium Water and one bronze Best Pack for La Cocinera’s Cremas Selectas. |
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