We put our heart
Vertiginous Jean-Paul Gaultier
This year, CBA is partner of the Biennale Internationale Design Saint Etienne, which explores the large theme of Empathy. At this occasion, we’ll cover a topic that warms our heart, in such a way that we use it as our credo : « brands with heart ». Here is an overview of the most inspiring initiatives.
CBA France spoke at two conferences during the last edition of the Creativ’Pack, Shop’Innovation and e-Shop Innovation in Paris : one on the role of package design in consumption rituals, and another one on the real ROI of digital in retail channels.
The strategic and creative work developed for Kleenex by CBA Memac has been rewarded by a bronze Dubai Lynx Award in the packaging design category.