What drives us is a combination of creativity and a profound sense of partnership. This is the winning formula shared by CBA offices in Paris, Barcelona, Madrid, Milan, Brussels, London, Dubai, Istanbul, San Francisco, Chicago, New York and Hong Kong... a network without borders.
That’s 30 years that we have spent working alongside brands at every stage of their development. Thanks to a network of 258 experts working out of 13 offices around the world, we work in no fewer than 30 different countries.
Louis Collinet founds CBA, an agency dedicated to packaging design and brand identity
CBA HeadQuarters move to Levallois-Perret and fully integrate a Digital expertise
CBA Activation becomes CBA Connect, now Customer Experience department
Opening of CBA Chicago and CBA Hong Kong
Opening of CBA Brand Engine in San Francisco
Espadon becomes CBA Activation. A unit dedicated to innovation is born, called Suitcase.
Opening of CBA Memac Dubai
Opening of CBA Istanbul
Opening of CBA Graell Madrid
Opening of CBA London and CBA Brussels
Opening of CBA Graell Barcelona
Opening of CBA Milan: the beginning of the company’s international expansion
Creation of a department dedicated to strategic marketing, Espadon
CBA creates a dedicated department for the cosmetics industry and a colour laboratory
Creation of CBA Archi, a department specializing in corporate and retail architecture
Louis Collinet founds CB'a Packaging in 1982 before launching the Corporate and Retail departments in 1987. In 1998, Louis Collinet becomes partner and founder of Espadon that will become CB’a Connect. In 2000, he gets close with WPP, which puts capital into the CTF holding. From 2000 until now, CB’a opens new offices, in Madrid, Barcelona, Milan, London, Brussels, Istanbul, Dubai, San Francisco, Chicago and Hong Kong.
Arnaud TourtoulouHonorary President
Arnaud joins CB’a after graduating from ESCP and working in brand management for Lesieur and Colgate Palmolive. He manages the financial direction of CB'a group. Besides his activity at CB'a, Arnaud was the English team liaison officer during the 2007 rugby world cup and Bruno Le Maire’s director of campaign during the 2010 Haute Normandie elections. Arnaud is also Audacia company administrator and president of Ambassadeurs des Apprentis d’Auteuil.
Jean-Marc RinaldiGlobal COO
Jean-Marc joined CB'a in 2000 as founder of the brand activation division. In 2010 he founded CB'a Brand Engine, the US branch of the group and currently shares his time between San Francisco and Paris, where he will be permanently based from July 2013. With a background spanning brand strategy, activation and innovation, Jean-Marc has honed a combination of strategic rigor and creative insight that has helped countless brands improve consumer perception and achieve business success. As global COO, Jean-Marc's mission is to continually seek ways improve the processes between CB'a and their clients in order to build strong and efficient win win relations all over the globe.
Anne MalbertiGeneral Manager Packaging
Anne graduated from Business and Marketing at EUROMED. She started her career as Brand Manager and Group Brand Manager successively in Bahlsen and Bacardi Martini. She joined CB'a in 2001 to launch the Italian agency in Milano. As General Manager Branding & Packaging, Anne is in charge of leading strategic, creative and marketing practices for French and international consumer brands.
Vincent DuboisGeneral Manager Corporate & Retail
Vincent has been CB’a General Manager Corporate & Retail since April 2000. Before that, he was Creative Director for a Parisian design agency for 6 years. He is responsible for developing and implementing strategic, creative and marketing processes for Corporate branding programs and Retail architecture developments.
Damien SterbecqGeneral Manager Customer Experience
Damien is a brand strategy, 360, digital, and CRM expert, with nearly 20 years of experience in this field.
His main skills are brand platforms and relationship programs, 360 operations (digital, advertising, online & in-store activation, engagement, digital influence, social media …), as well as the definition of loyalty strategies (CRM).
Patricia NataleChief Financial Officer
After graduating from a finance & accounting school, Patricia spent several years working for a financial firm and a French industrial group. She discovered the design industry in 1991 as she joined CB’a. She is today Chief Financial Officer of the group.