Two fresh appointments
CB’a network appoints two new Directors: Paul Louzado now manages the team of CB’a Memac Dubaï, whereas Guillaume Collinet leads the development of CB’a Point Bleu, a new hub dedicated to the Mediterranean zone.May 31st, 2012
What’s next for the luxury hospitality sector in Paris?
In order to share opinions on and to debate the evolution of the luxury hospitality sector in Paris, the Club Luxe EM Lyon Forever invited a group of experts to a roundtable on March 27th, co-chaired by Vincent Dubois, General Manager of the Corporate & Retail department of CB’a France, and Elodie de Boissieu, Vice-President of the Club Luxe of EM Lyon.April 11th, 2012
Two Best Pack awards for CB’a Graell
CB’a Graell received one silver Best Pack for Numen Premium Water and one bronze Best Pack for La Cocinera’s Cremas Selectas.April 6th, 2012
CB’a Graell receives 3 Sol awards
The 27th edition of the advertising and communications festival El Sol introduced this year for the first time a new category : Branding & Design. CB’a Graell performed more than well in this section, winning three of 17 attributed awards, in total.
A special jury composed of 4 professionals awarded the best projects amongst 67 entries across three categories : packaging, corporate identity and retail.
El Silver Sol was given to the packaging design of Berezko, a new pacharan (a typical Spanish alcohol). The creation focuses on the deconstruction of the brand, through a bold typography which evokes its origins while highlighting its authenticity.
The first project is the only one to have received a prize in the luxury packaging design category, for its elegant way of breaking the usual codes of its market and giving them a modern twist.
The second project, the visual identity of the next Basketball World Cup, to be held in Spain in 2014, was awarded for its colorful and pictural interpretation of the fusion of dance and sport, illustrated by hands moving around a basketball.