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DATE PUBLISHED

December 20th, 2011

CATEGORY

Awards

ASSOCIATED PROJECT

Red d'Hippo

PREVIOUS NEWS

  • CB’a announces the win of three Pentawards for the 5th edition of this international competition exclusively devoted to packaging design. The three prize-winning projects were developed by three different CB’a offices.

    October 6th, 2011

  • CB’a France and CB’a Graell (Spain), respectively for Shangri-La identity and for Nuevas Rias packaging design, have received the seal of quality of the Red Dot Awards.

    August 31st, 2011

  • CB’a Graell moves to new offices located in calle Bolivia in the 22@ district of Barcelona as part of its strategy to boost business and design activities.

    July 18th, 2011
Archive

Red d’Hippo wins a Super Design 2011 trophy

CB’a France Corporate & Retail department's work on the creation of Red d’Hippo, a new restaurants concept, has been awarded a Super Design 2011 prize.

Following a successful launch in January 2011, the fast-service restaurant concept Red d’Hippo can also count on the acknowledgement of the French design world, thanks to the gain of a Super Design 2011 award in the Retail Chains - Hotels, Restaurants and Interior spaces category.


Answering a growing demand from French people to eat well and fast during their lunch breaks, and keeping a connection with the restaurants chain Hippopotamus, Red d’Hippo positions itself as an innovative « Fast Good Food » player.
CB’a created the name of this new concept, making it short as the length of wait, and defined its visual identity, which is both simple and premium. The graphic style lives on several materials inside the restaurants, communicating the nobility and the origin of the meats, core elements of the menus.
The environmental design has been built around a balanced palette of warm and industrial materials, supported by a range of impactful and contemporary colors, with a domination of red, referring to Hippopotamus’ codes. CB’a partnered with Nicolas Robineau (DPLG architect) to conceive and implement the decor of this new kind of restaurant.

Red d’Hippo is doing well: after two successful openings in the CNIT la Défense and in Neuilly-sur-Seine, 25 franchise openings are planned in the upcoming months.

More info on Super Design : Super Design is an initiative launched in 2010 by the ADC (Association Design Conseil) with the aim of enhancing the French brand design knowledge and putting the spotlight on the dynamism of this field.

CB’a won a Super Design in 2010 for the packaging design of the London N°1, a project done by CB’a Graell (Spain).