Two Best Pack awards for CB’a Graell
CB’a Graell received one silver Best Pack for Numen Premium Water and one bronze Best Pack for La Cocinera’s Cremas Selectas.April 6th, 2012
CB’a Italy receives two Grand Prix Brand Identity
CB'a Milan’s office was complimented for their digital Telecom Italia Sustainability Report in the “Design Literature” category and Annalisa “I Legumi d’Italia” in the category of “Food packaging”.January 22nd, 2012
Red d’Hippo wins a Super Design 2011 trophy
CB’a France Corporate & Retail department's work on the creation of Red d’Hippo, a new restaurants concept, has been awarded a Super Design 2011 prize.December 20th, 2011
What’s next for the luxury hospitality sector in Paris?
In order to share opinions on and to debate the evolution of the luxury hospitality sector in Paris, the Club Luxe EM Lyon Forever invited a group of experts to a roundtable on March 27th, co-chaired by Vincent Dubois, General Manager of the Corporate & Retail department of CB’a France, and Elodie de Boissieu, Vice-President of the Club Luxe of EM Lyon.
The conference brought together Nicolas Ricat, previously Global Operations Manager for Lucien Barrière Group, Philippe Leboeuf, General Manager of Mandarin Oriental, Pascal Billard, Deputy Vice-President of Plaza Athénée.
Two main questions were raised : what’s at stake for the French luxury hospitality in light of the arrival of Asian hospitality groups in Paris? What are the biggest trends for the future ?
One thing everyone agreed on is that the French know-how in the field of luxury hospitality remains acknowledged worldwide. Nonetheless, the arrival of new players (Shangri La, Mandarin Oriental, etc.), as well as the high expectations and specificities of the Asian culture have been changing the competitive landscape for several years and introduced a new type of clientele.
A couple of challenges stood out from the overall discussion. Some examples are: a focus on experience and exception, a strong improvement of the standard of service which must be perfect at anytime of the day and night, a special attention to be paid to children (tomorrow’s prescribers), as well as a shift from the usual formality towards more pleasure.
In terms of future trends, three paths – amongst others – present themselves : service hypercustomization, integration of new technologies and of strengthened accessibility standards, consideration of challenging environmental concerns.
For more information, contact Vincent Dubois .
CB’a regularly works on visual identity projects for hotel groups, both in France and internationally.
In 2011, CB’a France won a Red Dot Awards Communication Design for the creation of the graphic style for the reception areas of Shangri-La Paris hotel.