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CB'a helped Dulux Valentine in developing a premium range of paints which targets decoration experts, and which is exclusively sold in Leroy Merlin stores.

brand vision

Developing a graphic innovative concept able to associate premium & technicity, by Dulux Valentine.

design solutions

CB’a’s approach: to capitalize on the Architect as a prescriber / expert in premium decoration.

• A strong design inspired by an architecture universe, attractive for expert consumers

• Pure and modern graphic codes, focusing on colour as main element to communicate

• A structure which can be adapted accordingly to the different ranges of products

• A Dulux Valentine signature with a specific look & feel ensuring a good recognition by consumers and appropriation by the brand