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Banque Zitouna asked CB’a Memac to create the visual identity of the brand and all brand applications.

brand vision

CB’a Memac created a brand identity that respects the brand values. The objective was to create a brand identity that reflects a contemporary and Islamic banking institution which appeals to the Tunisian Youth.

design solutions

Inspired by the brand name “Zitouna” (meaning olive), the brand identity features the letter “Z” in Arabic written in a way that resembles a crescent and could be an olive tree leaf as well, the green colour highlights the Islamic nature of the brand.