Unibail Rodamco missionned CB'a to revitalize the brand identity of The Mall Maquinista.
In order to give back its dynamism to the brand, CB’a worked on a new approach to illustrate the chosen “Welcome Attitude” concept. The agency relied on the center values: solidity and modernity. Communication materials were then developed around three themes: the M icon, outdoors and architecture.
The M was chosen as the icon identity. The emphasis was placed on the natural features of the Mall: an open-air shopping center, designed like a street in Barcelona. The idea is echoed in the overall concept of interior design and the signage of various spaces.