Lipton Ice Tea
Lipton Ice tea wanted to reaffim its leadership position. The brand developed a new brand statement "Drink Positive!".
CBA‘s mission was to create a new worldwide brand design and graphic style to express Lipton’s Ice Tea brand statement: “Drink Positive!”, implemented on packaging design, merchandising and POS materials.
CBA created a graphic style capable of showing an optimistic and positive relationship with the world.
The sun is a key icon in the brand design, and the starting point of an emotional connection with the consumers.