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Lipton Ice tea wanted to reaffim its leadership position. The brand developed a new brand statement "Drink Positive!".

brand vision

CB’a‘s mission was to create a new worldwide brand design and graphic style to express Lipton’s Ice Tea brand statement: “Drink Positive!”, implemented on packaging design, merchandising and POS materials.

design solutions

CB’a created a graphic style capable of showing an optimistic and positive relationship with the world.

The sun is a key icon in the brand design, and the starting point of an emotional connection with the consumers.