Lipton Ice Tea

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CLIENT

EXPERTISE

INDUSTRY

OFFICE

YEAR

2010

Lipton Ice Tea

background

Lipton Ice tea wanted to reaffim its leadership position. The brand developed a new brand statement "Drink Positive!".

brand vision

CBA‘s mission was to create a new worldwide brand design and graphic style to express Lipton’s Ice Tea brand statement: “Drink Positive!”, implemented on packaging design, merchandising and POS materials.

design solutions

CBA created a graphic style capable of showing an optimistic and positive relationship with the world.

The sun is a key icon in the brand design, and the starting point of an emotional connection with the consumers.

DESIGN

ASSOCIATED PROJECTS

Lipton Quality Mellow Branding & Packaging
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Lipton Quality Mellow

Daddy Branding & Packaging
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Daddy

Lipton Green & White Tea Branding & Packaging
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Lipton Green & White Tea