store & collections
In 2007 Maille asked CB’a to audit its two existing boutiques in Paris and Dijon in regards to three main aspects:
- The retail architecture
- The offer
- The communication
CBA worked on the boutique's graphic identity as well as its guidelines to make it consistent with the positioning, target and market.
For six years now, CBA has been working on yearly activation programs for in and outstore actions. This program includes POP animations to increase products visibility and awareness. Furthermore, the boutique has been modernized.
CBA created premium codes to sublimate both products and ingredients. The agency also worked on the POP concept evolution, defined the circulation map, created new communication tools. CBA animates the boutique during key moments of the year with event POS (limited edition package, POS window, etc.).