Nescafe asked CB’a to develop a functional instant coffee range: Vita-Lift for healthy skins and Lif-Actif for digestion.
Be in line with the Nescafe umbrella brand and communicate the benefits of each product considering the technical constraints.
To create a strong impact on shelf, CB’a worked on:
- A mug visual to bring indulgency
- Use of white background to communicate the wellness
- Feminine and modern graphic style