Politecnico di Milano
The Politecnico di Milano Career Service aimed to offer support and guidance for the Polytechnic’s students and graduates during the transition to the world of work. The Career Service is a meeting place for the supply and demand of students and businesses.
The Career Service image suffered from over-institutionalisation. In the university context already overwhelmed with messages, it lacked a clear, unique message bringing high visibility, recognisability and memorability to the service. The aim of the project was the restyling of Career Service corporate image which leverage the values and the distinctive characteristics of the service.
The Corporate Identity of the Career Service has been redefined starting from the definition of the Brand personality and the mission. It has helped to construct a visual system which could be adapted and applied recognisably to all means of communication. This promise has been summed up in the tagline “focus on your future”, and in a graphic system built around the individual with an extremely simple graphic style.
Focus on your future
The contrast between the black and white photography and the intense yellow of the graphic sign guarantees recognisability to Career Service, even in a cluttered environment like that of university notice boards.
An extremely simple graphic sign with high impact is superimposed
The result is an “in focus” window on the portrait, which graphically develops the Brand Promise