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CLIENT
EXPERTISE
INDUSTRY
OFFICE
YEAR
2010
AWARDS
Red d'Hippo
background
The French have reduced the time spent eating lunch at the table from 40 minutes to 30 in the past 10 years. How can Flo Group propose an offer which suits this new pattern whilst offering quality and comfort?
brand vision
To take advantage of the pairing of speed and quality, to combine all the needs in one when designing the offer, name and architecture.
design solutions
Creation of the identity of RED, Restaurant Express d’Hippo, and of the global graphic universe of the brand. In partnership with Nicolas Robineau (DPLG architect), a place of movement has been implemented, with high stools, a large central bar, transparency and a decoration boasting the merits of the meats’ origins.
Red d'Hippo has received a SuperDesign award and an Icona d'Or prize.
DESIGN
