The ambitious spirit of the CMC strives to bring together different stories, people, experiences and cultures, and its work on visual identity was born of a need to communicate this uniqueness and present what the Centre has to offer in an involving manner that can keep up with our ever-evolving modern society.
Visual identity develops, grows and emanates from a central point, giving the idea of a message being spread. The information comes out of concentric circles which represent the inclusion of the many aspects of culture that the CMC deals with, insofar as they are a shape that suggests openness and, at the same time, a window which leads to the discovery of a new theme from time to time.
Its identity is ever-changing as it adapts chromatically to the content so as to always remain relevant in the context and dynamic in its look.
The business cards are personalised with colour and a quote on the back
ABOVE: The invitation leafletto the exhibition on W. Eugene SmithUNDER: Some pages from the2016/2017 season programme
The Cultural Centre of Milan was formed in 1981 as a free space and meeting place, and its main goal now is to become a landmark in the world of cultural dissemination, something it hopes to do by covering a wide range of topics and by focusing on the themes of current events.