With a soft and gentle flavor, Chandon Passion is a sparkling rosé wine perfect to be appreciated with ice during the Brazilian summer. A beverage related to celebration, with a sophisticated style and yet young and cool. To promote the 2014 Special Summer Edition, CBA B+G was called to develop the visual identity for the launch.
We needed to design the identity aligned with the print developed for the brand by La Stampa, a fashion print specialized company, and adapt it to different kinds of materials.
To achieve this goal, we explored the print in every possible way, considering the 70s inspiration that it brings, with psychedelic graphics and vibrant colors that would convey the summer atmosphere in every brand moment: package, hotel lounges, on trade and off trade materials.