Medio Piave, Olio Piave
2016
The creation of a brand which is capable of uniting the tradition of oil-making with research and innovation, targeting the world of well-being.

A GENUINE ITALIAN STORY

The project was developed with the aim of creating the prestige of Piave as a brand and not just as a producer. We designed a brand and product identity which would allow the company to both present itself as a credible player in the supply of vegetable oils, and also widen its range of products beyond its classic product, grape seed oil.

The trademark was the starting point for the project. To lend prestige to Piave we integrated into the trademark the most well-known elements of the company: the original headquarters and the date that the company was established. The family country house, a historical and iconographic asset for Olio Piave, has been re-designed to become a brand icon and lend increased personality to the logo. The dark cobalt colour is an evolution of the classic colour of Piave, it dignifies the image and at the same time guarantees chromatic distinction from the other colours of the product.

The watercolour illustrations and the luminous white backgrounds transmit, in a light and modern key, the personality of a brand which is attentive to nature and health and able to innovate, innovation which starts with natural ingredients.

The important role of the typeface characterises the identity of the range. This design choice lends importance to the product names, capable of expressing the particularity of a range of “single variety” seed oils. Navigation takes place via coloured bands which lend vivacity and modernity to the range.

Vite, the most famous product from the Piave oil-mill, has been updated with an eye to its more traditional nature, balanced with contemporary graphic elements. The name of the product has been written with a more spontaneous and lively character, with stronger and brighter colours. The illustrations of the ingredients and the landscape have been enriched with illustrative details which render the can richer and more detailed.

The extra virgin olive oil for the HoReCa channel, produced with Italian olives, has an even more refined look. Words become the sole graphic element, which covers the can like a sophisticated typographic poster.

For the trade launch, we have created a limited-edition box-set which, through a combination of steel and wood, aims to communicate the combination of tradition-innovation which is the cornerstone of the values of the brand. Inside are test tubes containing the seeds from which the oils are obtained. A printed notebook explains the process of research and selection of the very best raw materials with emotion and generosity.

The Piave oil mill, established in 1938 and now known commercially under the name "Medio Piave Fontanelle", has developed its business by handing down from generation to generation the tradition of careful and skilful olive oil processing.

Share

CBA Design


Our HQ

96, rue Édouard Vaillant
92300 Levallois-Perret, France
Map

+33 (0)1 40 54 09 00
Email

© 2016 All Rights Reserved

CBA is a global design agency.
We are a network of 13 offices located across the globe, sharing the same mindset.
Our 305 professionals work passionately everyday on projects from more than 30 countries.

CBA Global en
CBA France FR / EN
CBA UK EN
CBA Italy IT / EN
CBA Spain ES
CBA Turkey EN / TR
CBA Middle East EN
CBA Asia Pacific EN
CBA US EN
CBA Latin America EN / PT / ES

Type your search and hit return

SUBSCRIBE TO OUR NEWSLETTER

First Name

Last Name

Email address

You will need to confirm your address to activate your subscription
By clicking "Subscribe" you are agreeing to our Privacy Policy

Terms and conditions

LEGAL MENTIONS

This site is edited by:
CBA Paris
SASU with a capital of 1 150 000€ Euros
RCS Paris

Headquarters :
96 rue Edouard Vaillant, 92 300 Levallois-Perret, France
Tél : 01 40 54 09 00

Director of Publication : Louis Collinet

This website was developed by :
CB’A Srl
Headquarters: via Lecce 4, 20136 – Milan, Italy

The information displayed on this site concerns all CBA Paris entities. These companies are referred hereafter by the name « CBA Group ».

Property rights
Copyrights

All data, text, information, images, photography, videos or any other content shared on this website are protected by copyright.
Any reproduction, representation, use or adaptation, whatever the form, of all or an element of this site without the written consent of CBA group will be considered as a counterfeit act and falls under the penalties of Intellectual Property Code.

Brand copyrights
All named and logotyped brands and other distinctive signs, which appear on this website are CBA group’s property and / or of their clients. Consequently, any reproduction or representation, and any use of these distinctive signs are prohibited, except with a written consent of their owners.

Links generation to www.cba-design.com
The website allows the set up of an hypertext link pointing towards its content, except using the technic of « deep linking », i.e the pages of www.cba-design.com should not be integrated within another website pages, but accessible through the opening of a new window.
This authorization does not apply in any case to websites displaying controversial, pornographic, or xenophobic information or which could harm sensibility or cause public disorder.

Website editor's responsibility
Website content :
CBA Group has attempted to ensure the accuracy and the update of the information contained on this website ; CBA Groupe reserves the right to amend, at any time and without notice, the content. However, CBA group cannot guarantee the accuracy, the precision or the comprehensiveness of the information carried on this website.

Website access :
CBA group’s companies cannot be held liable for any incovenience or damages related to the general use of Internet, notably in case of service breakdown, external intrusion, downloaded viruses, or damages caused to the equipment or software which would be linked to the use of this website.

Links towards other sites :
The site might include links to other Internet websites. Given that CBA group can’t control these sites, CBA group cannot bear the responsibility for their contents, advertisments, products, services or any other material available on or from these websites. Moreover, CBA group cannot be held responsible for any damages or loss related to a trust relationship relating to the content, goods or services availables on these sites.

Privacy policy

Visitors are made aware that all personal data collected on this website are automatically processed. Data collected are kept confidential and are aimed at the exclusive use of members and services of CBA group.

These personal data fall under the dispositions of law « Informatique et Libertés » of January 6, 1978.
It is understood that the visitor is given a right of access, amendment or deletion of any personal data related to them, by sending a mail to :

CBA Fabien Godimus 96 rue Edouard Vaillant 92300 Levallois-Perret
or by sending an email to fabien.godimus@cba-design.com