The creation of a brand which is capable of uniting the tradition of oil-making with research and innovation, targeting the world of well-being.
The project was developed with the aim of creating the prestige of Piave as a brand and not just as a producer. We designed a brand and product identity which would allow the company to both present itself as a credible player in the supply of vegetable oils, and also widen its range of products beyond its classic product, grape seed oil.
The trademark was the starting point for the project. To lend prestige to Piave we integrated into the trademark the most well-known elements of the company: the original headquarters and the date that the company was established. The family country house, a historical and iconographic asset for Olio Piave, has been re-designed to become a brand icon and lend increased personality to the logo. The dark cobalt colour is an evolution of the classic colour of Piave, it dignifies the image and at the same time guarantees chromatic distinction from the other colours of the product.
The watercolour illustrations and the luminous white backgrounds transmit, in a light and modern key, the personality of a brand which is attentive to nature and health and able to innovate, innovation which starts with natural ingredients.
The important role of the typeface characterises the identity of the range. This design choice lends importance to the product names, capable of expressing the particularity of a range of “single variety” seed oils. Navigation takes place via coloured bands which lend vivacity and modernity to the range.
Vite, the most famous product from the Piave oil-mill, has been updated with an eye to its more traditional nature, balanced with contemporary graphic elements. The name of the product has been written with a more spontaneous and lively character, with stronger and brighter colours. The illustrations of the ingredients and the landscape have been enriched with illustrative details which render the can richer and more detailed.
The extra virgin olive oil for the HoReCa channel, produced with Italian olives, has an even more refined look. Words become the sole graphic element, which covers the can like a sophisticated typographic poster.
For the trade launch, we have created a limited-edition box-set which, through a combination of steel and wood, aims to communicate the combination of tradition-innovation which is the cornerstone of the values of the brand. Inside are test tubes containing the seeds from which the oils are obtained. A printed notebook explains the process of research and selection of the very best raw materials with emotion and generosity.
The Piave oil mill, established in 1938 and now known commercially under the name "Medio Piave Fontanelle", has developed its business by handing down from generation to generation the tradition of careful and skilful olive oil processing.
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