Yves Rocher, 10 years of Botanical Intelligence®
2016
How to iconize Botanical Intelligence® ?

Yves Rocher

Background

Yves Rocher is a cosmetics company founded in 1959 at La Gacilly in Brittany, France, by the man who gave it his name. In order to strengthen the unique concept of Vegetal Cosmetic that defines the French’s favorite brand, and to assert its position, Yves Rocher worked along the years on a simplification of its design. CBA accompanies the brand since its global redesign in 2007, to ensure a greater readability and a greater tracking, to give to Botanical Intelligence® a magnified expression, and to ensure trademark grant, the key to renewed desirability.


True Vision

For the last 10 years, the goal has been to create harmonization between the different ranges of Yves Rocher, so that, no matter the concerned category, a brand vision would clearly appear, based on respect, femininity and naturalness.
How to iconize Botanical Intelligence® ?


Creative expression

The expression of Botanical Intelligence® comes in iconography, structures and volumes. The banner becomes the brand code on the different packagings. This way CBA creates common graphic structures to every category of products, and signs a great number of volumes.

Vegetal is the reason to believe in the brand. Yves Rocher is therefore the object of very specific iconographic representations, as they have to carry the signature of its engagement for Botanical Beauty and caracterize its innovation capacity in its field. When it takes the form of a photography, the representation is precise and zoomed, to express the power of the plant. When illustrative, it invites the consumer to explore the infinte world of botanics.

Since 2007, CBA is the referent agency of Yves Rocher for the creation of all its products and categories, in facecare, body care, and hygiene, but also for its perfumes, makeup and special collections


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