Launched in 2013 with the ambition of inventing a new economic model, RAISE is based on a financing mechanism combining profitability and generosity. This pioneering model in France creates a virtuous ecosystem, by mixing the big shareholders groups, and the SMEs accompanied by the RAISEHERPAS Endowment Fund.
Based on its founders Clara Gaymard and Gonzague de Blignières values of boldness and generosity, RAISE continues to grow and offers innovative approaches to its business and how to transmit them. To better define its positioning and adjust its identity, RAISE has turned to CBA to become a real reference in supporting businesses of all sizes and the French economy.
CBA first formalized the DNA of the brand and then embodied it considering its various audiences.
Duality is at the heart of the creative concept. Mixing classicism with modernity and innovation, rational with demanding and emotional, performance with benevolence: the duality of the worlds of finance and philanthropy is the essence of the brand RAISE.
It is this duality that CBA transmits in the new logo by representing an R to read in both ways as well as the symbol of percentage, illustrating the 50% donated to the endowment fund.
The brand territory emanating from this concept is as follows:
• A deep blue for the logotype, necessary to carry a group of which some of the activities remain institutional.
• A multiple color universe with very modern colors to energize the whole.
• Old engravings mixed with contemporary colors and materials to express as simply and elegantly as possible a complex and unique model.
In addition, CBA has helped RAISE organize its brand architecture by defining the brand identity in four logotypes: RAISE Investissement, RAISE Immobilier, RAISEHERPAS (Endowment Fund) and RAISE Ventures.
Following this virtuous collaboration, CBA continues to work with RAISE on the deployment of its brand and its tools.