How to transform an offer into a brand ?
How to evolve from a low cost vision to a smart cost posture ?
How to cut the numbilical cord with the parent brand ?
How to switch jobs from mobile operator’s job to the Very High Speed ?
How to emerge in a telecommunication’s world saturated of messages ?
How to impact the digital native’s target, decidedly free, independent and autonomous ?
Fundamental and smart, Red by SFR shares strong values with its consumers : independence, autonomy, daring and freedom.
Agile and responsive, it invites its consumers to exchange between themselves and with the brand in an « open source » posture.
Changes in profession, personality, positioning, target, status… To supervise this genuine revolution in the NICT brand’s universe, CBA aimed its project to a strong belief : a perspective’s radical reform !
Change your perspective
The first step of this transformation is the color, which went from the former « SFR red » to a bright green, impacting and anchored in a digital universe.
It is also a simple and fundamental logo that reminds the new brand mission (connection, link, symbollized by a plug), but also its new personality, slight and impertinent (with a smiley formed by the E + the D).
It’s a fresh and unusual graphical and semantic universe that revolves around 3 colors : the green, the white and the black. The iconography and materials are inspired by the universe of the web, in accordance with the free, direct and instantaneous posture of the new RED by SFR.