Modern Saudi Arabia was made possible thanks to air travel.
Its aviation industry was a source of great pride and integral to the growth of the nation - uniting the regions and fueling the growth of business across the Kingdom.
SaudiGulf aims to restore the ‘pioneering spirit’, to create a sense of pride and serve as an inspiration, and to offer a unique premium short haul flight experience. SaudiGulf is a homegrown airline with Saudi talent that sets a higher standard in service.
‘Pioneers in spirit, changemakers in action’…this is our brand essence that differentiates us from our competitors, and it helped shape the look and feel of our new brand.
The palm is weaved into the fabric of Arabian history. It’s a history through time that has built an empire, sustaining populations as they migrated and settled in harsh conditions, its also a national symbol….a symbol of life and tradition.
The SaudiGulf colour palette draws inspiration from the Kingdom’s landscape. From rich green palms and smooth desert browns, the palette evokes visual harmony and sophistication. Essentially we aimed to create a premium and rich graphic language, and develop a number of key components that create consistency through the many diverse touch points and visual landscape.
The brand experience was also very important to us and the idea behind this was “Premium Transition”. The SaudiGulf customer seeks an efficient and expedited experience delivered to world class standards.
Today we can be proud of having built a brand rooted in Saudi culture with a fresh and modern experience.