CBA Memac is very proud to bring back home 7 shiny Transform MENA awards!Our office in Dubaï was awarded seven times for the Nom Noms, WDI, Saudi Gulf and Goody projects.
Where does luxury stand relative to popular culture? Although designers have always inspired the masses through their avant-garde, innovative creations, this purely top-down influence is now obsolete. Facing a crisis of legitimacy, luxury’s notorious conservatism has been drawing inspiration from the most public of spaces: the street and its modern digital components.
An insight by Lewis Jones, Managing Director at CBA London