A newcomer in CBA network, CBA B+G is definitely off to a great start with the recognition of the branding and design world in Brazil : the team received on December 1st a BDA, the most prestigious Brazilian award, for Purina Pro Plan redesign for the LatAm market.
The BDA received this week acts as a strong proof of the high-standard design work delivered by the CBA team based in São Paulo, who comments on the project : « Our strategy was to use the dog images in close, highlighting the eyes, snout and fur, demonstrating healthy animals and generating an emotional bond with the consumer. These packages gained a lot of strength on shelves, communicating the benefits in a direct way ».
The effectiveness of this new design should be highlighted, with a 10% sales increase since its launch in October 2013.
This design also won a bronze ABRE award in September, alongside other Prizes.
Organized by Centro Brasil Design and ABeDesign, the Brazil Design Awards establish the benchmarks in innovation for all the national and international awards in the category. It chooses the best Brazilian design work that has won the most relevant national and international awards and confers special awards to the entities that are most dedicated to promoting design in Brazil.