Two projects from CBA France and CBA Italy have been awarded by the Pentawards jury this year : a Gold Pentaward for the limited edition « prisoners » of the French sugar brand Daddy (in partnership with Sleever), and a Silver Pentaward for the global revamp of the Italian tuna brand Callipo.
CBA network has thus received two prestigious prizes during the handover ceremony which took place in Barcelona on September 21st.
The Gold Pentaward given to Daddy acts as a celebration of the brand’s witty communications, through a fun limited edition : icing sugar packs turned into prisoners.
The Silver Penatward attributed to Callipo underlines the quality of the strategic and creative reinterpretation of the Italian brand, focused on an elegant revamp of the its historic distinctive graphic cues.
For more information, visit the Pentawards website.