Beginning of September, the multiexpert jury panel of the French Institute of Design (IFD) awarded the sought-after Janus du Commerce label to two companies that CBA teamed up with to develop their retail concepts : Maille and Carrefour textile.
Janus du Commerce is a label of excellence which « awards the retailers able to use design as a thinking and innovation leverage to humanize to the act of purchase and to help consumers feel comfortable ».
While rooted in very different worlds and distribution channels models, both the new concept of la Boutique Maille and the repositioning of Carrefour textile’s offer and approach meet the 5 E, the standards of Janus : Economy, (A)esthetics, Ergonomics, Ethics and Emotion.
These labels underline the strength and performance of CBA collaborations with innovative companies. They put the spotlight on CBA Retail team’s know-how, whose approach was redefined early 2013 with the appointment of Françoise Novel as General Manager, and supported by the arrival of Eugénie le Dressay in October 2013 as Senior Account Manager.