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Insight
Apr 27, 2017
Luxury’s youth culture appropriation

Streetwear’s Cinderella story

Where does luxury stand relative to popular culture? Although designers have always inspired the masses through their avant-garde, innovative creations, this purely top-down influence is now obsolete. Facing a crisis of legitimacy, luxury’s notorious conservatism has been drawing inspiration from the most public of spaces: the street and its modern digital components.

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Insight
Mar 29, 2017
How can brands navigate an increasingly polarised world?

In politically divisive times should brands be picking a side?

An insight by Lewis Jones, Managing Director at CBA London

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Insight
Feb 27, 2017
France now has a real opportunity to export her cultural model and to reaffirm herself on the international stage

France is the new black

The French "je ne sais quoi" which is so intriguing, is this ability to reinvent what we already have, daring to break free from the traditional.

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Insight
Feb 26, 2017
The desire for greater variety which has been seen in a range of types of food and drink has now invaded the world of beer.

THE NORMALISATION OF CRAFT BEER

By Anna Managò

For years, big business has got the market used to ‘flat’ flavours and aromas, but now, thanks to a renaissance of interest in food and everything surrounding it, consumers are demanding a taste experience even from the world of beer. The buzz created in the market by craft beer has given rise to an unprecedented assortment of Italian draft and bottled beers. Yet too much choice, unclear information, confused communication, “experts only” market positioning and prices that can sometimes be out of reach risk alienating even greatly interested consumers.

So what does the future have in store for this exciting sector of the market? To get a better understanding, let’s take a step back and look at how the movement was formed.

When it took its first steps 20 years ago, Italian craft beer mainly had to compete with wine. In an initial attempt to compete directly, it borrowed methods and visual codes: a 75cl bottle size, visuals inspired by the rural soul of the winemaking world, and price positioning and consumption occasions which all belonged to wine.

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Insight
Feb 20, 2017
The new limits of brand experience

Brand Boundaries

Creating brand experiences has become the mantra of marketers. Everybody wants to deliver experiences to stay relevant and build strong relationships with customers. Technology has provided us with incredible tools to communicate, measure engagement and create seamless transitions between the online and the offline worlds. It has also created more complex dynamics and made it more difficult for brands to grab the customer’s attention and to conquer their hearts. But as we aim to create strong brand experiences to find growth, we should look not at the tools but at opportunities in new risky territories. This is why knowing where the limits of your brand are is key to stretch the brand and go beyond.


Let me explain.

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Insight
Feb 19, 2017
Insights from the Winter Fancy Food Show 2017

WHAT'S HAPPENING IN THE WORLD OF FOOD?

Last week was the Winter Fancy Food Show put on by the Specialty Food Association. For us here at CBA it’s a wonderful time to see what is happening in the world of food and beverage, as well as what new product trends we should keep our eyes on. It’s one thing to check out new designs online and quite another to see hundreds of samples in the crowded Moscone Center. From the thousands of vendors and brands present, we've identified 3 most notable trends that are soon to be dominating the world of food and beverage.

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