Burger King, New concept to support the growth in France
2017
The authentic « Burger house » symbol of know-how and American Home spirit

THE NEW FRENCH BURGER KING

After 15 years, CBA Retail accompanies Burger King in its ambitious re-launching strategy.

In order to support the recent development of the brand after the acquisition of Quick chain, CBA has worked on building the new Burger King concept for the French market. Generosity of the offer and authentic American DNA are put at the core of the interior & exterior concept. 

The American storytelling alongside the burger manifesto is powerfully expressed to remind the brand values. A collection of stamps clearly states the brand engagement. The tone of voice is uninhibited and triggers customers attention. This new concept allows consumers to discover Burger King's myth thanks to a brand wall that embodies the unique living legend of Burger King.

The drive-in becomes the prime route and acquires complete services through an assisted path (clarification of the 3 stages and easy navigation)

This client-oriented approach allows Burger King to streamline circulation flows and optimize ordering at self-order kiosks, therefore improving customer comfort (Countdown, Bingo orders, slot machines burger).

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