Carrefour, Carrefour Textile new concept
2014
The launch of Mosaïc concept places Carrefour textile as the new standard in hypermarkets

CARREFOUR TEXTILE

Background

Losing its edge, Carrefour’s textile concept suffered from a lack of tangible expertise RTB within the overall food retail universe of Carrefour, and a lack of distinctive textile positioning. In order to support the will to reignite the attractiveness of this specific offer, a complete overhaul was needed to communicate its added value both in terms of products, brands, and services, to reintroduce status and pleasure in the act of buying, and to revise the shopper experience.

Create the style you like

True vision

Carrefour is striving to become the new textile inspiration in retail and the standard for relationship services management, to conquer a family target audience. A couple of innovative approaches must be worked on at the same time : taking distance from the usual food and textile universes in hypermarkets, setting up the idea of co-creation between the offer and the “mix & match” attitude of the customer who take the lead, and organizing the offer to promote the expert legitimacy of Carrefour.
It is definitely about reinventing the textile spirit of the brand, following a strong promise : “Create as you like”.

Creative expression

The chosen concept « Creative Mosaic »  is implemented according to four complementary drivers :

  •  The RTB is redefined : « freedom is a mindset », and translates into a signature « Create as you like ». Totem elements illustrate and convey it across all stores formats (flip book totem / cover pages / mosaic modular furniture…)
  •  The structure and the graphic organization of contents is 100% ownable by Carrefour. The tone of voice is straight-forward and collusional and the « flipbook » approach reflect on the current fashion trends.
  • The merchandising toolkit is flexible, to be easily understood and set up by the stores’ teams and to help the offer evolution.
  • At last, the scenography expresses the expert positioning of the textile universe, and focuses on new shopping destination areas within the aisles. It boosts traffic and maximizes the pleasure effect for consumers, beyond the price criteria (dedicated corners for lingerie / jeans / sports / jewelry / brand walls, …)

Carrefour Textile concept received a Janus du Commerce 2014 label

Share it !

Related projects
La Maison Maille
Unilever
La Maison Maille
A sustainable retail concept
Malongo
A sustainable retail concept

CBA Paris

96, rue Édouard Vaillant
92300 Levallois-Perret, France
Map

+33 (0)1 40 54 09 00
Email

© 2016

All Rights Reserved

CBA is a design agency.
It is composed of a network of 13 offices located across the globe, sharing the same mindset.
Our 305 professionals work passionately everyday on projects for more than 30 countries.

CBA Global en
CBA France FR / EN
CBA UK EN
CBA Italy IT / EN
CBA Spain ES
CBA Turkey EN / TR
CBA Middle East EN
CBA Asia Pacific EN
CBA US EN
CBA Latin America EN / PT / ES

Type your search and hit return

SUBSCRIBE TO OUR NEWSLETTER

First Name

Last Name

Your email

You will need to confirm your address to activate your subscription
By clicking "Subscribe" you will be agreeing to our privacy policy

Terms and conditions

LEGAL MENTIONS

This site is edited by:
CBA Paris
SASU with a capital of 1 150 000€ Euros
RCS Paris
Headquarters : 96 rue Edouard Vaillant, 92 300 Levallois-Perret, France
Tél : 01 40 54 09 00

Director of Publication : Louis Collinet

This website was developed by :
CB’A Srl
Headquarters: via Lecce 4, 20136 – Milan, Italy

The information displayed on this site concern all CBA Paris entities. These companies are referred hereafter by the name « CBA Group ».

Property rights
Copyrights

All data, text, information, images, photography, videos or any other content shared on this website are protected by copyright. Any reproduction, representation, use or adaptation, whatever the form, of all or an element of this site without the written consent of CBA group will be considered as a counterfeit act and falls under the penalties of Intellectual Property Code.

Brand copyrights
All named and logotyped brands and other distinctive signs which appear on this website are CBA group’s property and / or of their clients. Consequently, any reproduction or representation, and any use of these distinctive signs is prohibited, except with a writtent consent of their owners.

Links generation to www.cba-design.com
The website allows the set up of an hypertext link pointing towards its content, except using the technic of « deep linking », i.e the pages of www.cba-design.com should not be integrated within another website pages, but accessible through the opening of a new window.
This authorization should not apply in any case to websites displaying controversial, pornographic, or xenophobic information or which could tharm sensibility or cause public disorder.

Website editor 's responsibility
Website content :
CBA Group has attempted to ensure the accuracy and the update of the information contained on this website ; CBA Group reserves the rights to amend, at any time and without notice, the content. However, CBA group cannot guarantee the accuracy, the precision or the comprehensiveness of the information carried on this website.

Website access :
CBA group companies cannot be held liable for any incovenience or damages related to the general use of Internet, notably in case of service breakdown, external intrusion, downloaded viruses, or damages caused to the equipment or software which would be linked to the use of this website.

Links to other sites :
The site might include links to other Internet websites. Given that CBA group can’t control these sites, CBA group cannot bear the responsibility towards their contents, advertisments, products, services or any other material available on or from these websites. Moreover, CBA group cannot be held responsible for any damages or loss related to a trust relationship to the content, goods or services availables on these sites.

Privacy policy
Visitors are made aware that all personal date collected on this website are automatically processed. Data collected are kept confidential and are aimed at the exclusive use of members and services of CBA group.

These personal data fall under the dispositions of law « Informatique et Libertés » of January 6, 1978.
It is understood that the visitor is given a right of access, amendment or deletion of any personal data related to them, by sending a mail to :

CBA Fabien Godimus 96 rue Edouard Vaillant 92300 Levallois-Perret
or by sending an email to fabien.godimus@cba-design.com