On the competitive food-tech sector, Foodchéri has found the recipe for success!
This food delivery start-up offering healthy meals at an affordable price was created by the co-founder of La Fourchette, Patrick Asdaghi.
With a competition growing daily, this genuine online restaurant has fundraised 6M€ in 2016 and now wants to assert itself on the market.
Foodchéri has called upon CBA to define its positioning and adjust its identity.
Foodchéri’s first goal was to be more memorable in the everyday life.
CBA started by redefining its positioning « Surprises the senses, awakens consciences ».
This positioning is inspired by the colorful meals with in unexpected flavors that Foodchéri offers. It relays a common-sense that accompanies everyone in a new way of consumption without being moralistic.
The brand must now become a daily habit!
The logotype and its blue color were kept, but set in a ring shape to create a statement image.
The new graphic environment expresses the spread across the circles and the focus on ingredients and the flavor mix. This identity highlights the product: it is beautiful, raw and surprising.
CBA has also determined with a distinguishing photographic style: very luminous and contrasted, for a colorful result.
Today, CBA’s Digital Team is designing the digital strategy for the brand.