Lipault, The Parisian Pied-à-terre
2018
The Parisian Pied-à-terre concept will support the brand in its new goals

LIPAULT, the Parisian Pied-à-terre

Background

The world's number one in luggage, launched by French designer François Lipovetsky in 2005 and recently acquired by the Samsonite group in 2014, Lipault has been highly successful in recent years. The brand has become a leader in fashionable, colourful luggage at affordable prices. Today, the French treasure Lipault is increasingly international and has entrusted CBA with the development of its new multi-format retail concept in order to capitalise on its “French touch” and to assert itself as a stylish brand with an extensive range of bags and accessories.

True vision

CBA started off by looking at what makes Lipault unique. It became clear that the brand's casual Parisian attitude must be celebrated.

Reflecting a “lived-in home”, twisting the Haussmannian building codes, uncovering the full potential of the colour block* with an intimate and welcoming decor... These were our answers to putting the consumer back at the heart of the customer experience by showing them the whole Lipault world.
From now on, the Parisian Pied-à-terre concept will support the brand in its new goals and redefine the experience in its retail outlets, taking it from a simple luggage display to a real living space, designed to reflect a boudoir.

Creative Expression

The new retail outlets will play with the casual chic Paris style: we have turned away from moulding and chevron parquet floors to create a unique and nonchalant casual chic atmosphere where brass and marble meet. A few mirrors, casually placed on the floor, combined with a real lounge area with seats and pedestal tables, invite customers to take their time getting to know the collections.

CBA has recreated an atmosphere in which the products are showcased in an intimate setting, inspired by dressing rooms. The colour block* of Lipault products came as a plus.

CBA has recreated an atmosphere in which the products are showcased in an intimate setting, inspired by dressing rooms. The colour block* of Lipault products came as a plus.

Colour management was essential as the colorama is a strong visual signature for Lipault. We have completely maintained it for the bags and reinvented it for leather goods; the other colours in the store are limited to wood, black and white so that the overall balance is not disturbed.

This Parisian Apartment concept makes it easy to mix & match, and naturally encourages future ranges of new accessories and capsule collections. The bold and free style podiums and mannequins are inspired by the world of ready-to-wear clothes and definitively root Lipault’s position in fashion.

The furnishings punctuate the variety of the range by means of trays and shelves. The flexibility and versatility of the design enables Lipault teams today to tailor their store to an ever-changing, multi-product range.

Today, CBA continues to collaborate with Lipault, adapting the concept to suit pop-up stores, corner stores and factory outlets. The first boutiques opened in Barcelona at the end of 2017, and new openings are planned in Russia, the UK and France in the first half of 2018.

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