The Long Thibaud Crespin is a piano, violin and singing contest for young performers around the world. This contest, one of the oldest, was created in 1943 from the wish of two French musicians, from whom it bears the name: the pianist Marguerite Long (1874 – 1966) and the violinist Jacques Thibaud (1880-1953).
From 1983, facing the increase of international contests, it adopted a new formula: one year devoted to piano, the next one to violin. From 2011, the singing is added to this alternation, happening every tree years.
The competition now bears the name of Concours Long Thibaud Cerpin, also in memory of the soprano Régine Crespin (1927-2007).
How to reveal the DNA of the Concours Long Thibaud Crespin, driven by strong but forgotten personalities, contrary to the timeless artists of the competitors ? CBA sought to reveal the complementarity of its three founders relying on their strong convictions: plurality, transmission and emotion.
A process that led to the positioning "Giving voice to emerging artists."
Like notes on a musical score, the logo created by CBA for the contest intertwines letters to create the names of the three founders. A dancing and sweet style for a powerful and audacious result, like the feeling that this logo should inspire his audience.
CBA then applied this identity on the presentation brochure of the Contest. We can find the dancing letters but also a clever combination of bright colors that reflects the plurality and emotion, key values of the event.
As CBA has already done for the charity NOMA or the project “Toques en Truck” (charity against cancer), the agency elaborated this project in a pro bono work. Regularly and in line with its positioning, Designing Brands with Heart, CBA is volunteer to assist charity on their brand issues.