Matthias Guyot, born in the world of public accounting, has moved a few years ago to the world of wealth management and taxation. In 2014, he decided to set up his own wealth management consultancy in Paris that he called Magnus Conseil.
Matthias Guyot likes to meet people, and with Magnus Conceil, he thinks about solutions to improve people's everyday lives.
How to create a unique and differentiating brand discourse for Magnus Conseil, while wealth management is perceived as cleaving and impenetrable? Most people do not know what a wealth management advisor can bring them compared to a banker or just to the online consulting sites.
CBA has initially defined a branded speech and a positioning: Enlightened heritage solutions, which will allow Magnus Conseil to emerge in this highly sought after area. An elegant visual identity and graphic territory were also created.
The new typography, without serifs, is full of delicacy; A Magnus-like graphic crash in the G with the "Council" in small size comes to sign Magnus core business. The new pattern is available on all the communication medias.
The first showcase of Magnus Conseil's new identity is its website that CBA has also designed, from the content writing to its publication: www.magnusconseil.com