First known for its stamp machines, Neopost has become throughout the years a global leader in mailing solutions and services. In the 2010’s, Neopost decided to integrate digital solutions to its offer, to meet its clients’ evolving expectations. Moving from hardware to sofware was a challenge that pushed Neopost to rebrand itself from the inside out, to support this transformation as well as to make it understandable and attractive for internal and external audiences.
The former and the new logotype
After having redefined the brand platform, we reorganized Neopost brand architecture in three poles : Mailing, Digital, Shipping.
These poles are gathered under the masterbrand Neopost, which now places Human at the heart of interactions between the company and its audiences. The new baseline conceived by the agency « Send. Receive. Connect » highlights Neopost’s ability to send the right message, at the right time, to the right person, in an fast-paced exchanges environment.
A simple, strong and digital-inspired new identity is born from this new strategic impulse.
The capital N shapes the logo and creates a link with the former one. It is nonetheless entirely redesigned to create a new symbol : an envelope drawing stands for mail and email and can be interpreted as the infinity sign, a reference to the multiplicity of interactions and opportunities offered to clients.
Far from the market graphic codes, the green color evokes growth, harmony and security and thus underlines Neopost vision’s uniqueness. Thanks to a bespoke pictographic vocabulary, the brand image gets digital and accompanies Neopost mutation on all its expression media.