A new identity for an efficient, benevolent and civic ecosystem
Launched in 2013 with the ambition of inventing a new economic model, RAISE is based on a financing mechanism combining profitability and generosity. This pioneering model in France creates a virtuous ecosystem, by mixing the big shareholders groups, and the SMEs accompanied by the RAISESHERPAS Endowment Fund.
Based on its founders Clara Gaymard and Gonzague de Blignières values of boldness and generosity, RAISE continues to grow and offers innovative approaches to its business and how to transmit them. To better define its positioning and adjust its identity, RAISE has turned to CBA to become a real reference in supporting businesses of all sizes and the French economy.
CBA first formalized the DNA of the brand and then embodied it considering its various audiences.
Duality is at the heart of the creative concept. Mixing classicism with modernity and innovation, rational with demanding and emotional, performance with benevolence: the duality of the worlds of finance and philanthropy is the essence of the brand RAISE.
It is this duality that CBA transmits in the new logo by representing an R to read in both ways as well as the symbol of percentage, illustrating the 50% donated to the endowment fund.
The brand territory emanating from this concept is as follows:
• A deep blue for the logotype, necessary to carry a group of which some of the activities remain institutional.
• A multiple color universe with very modern colors to energize the whole.
• Old engravings mixed with contemporary colors and materials to express as simply and elegantly as possible a complex and unique model.
In addition, CBA has helped RAISE organize its brand architecture by defining the brand identity in four logotypes: RAISE Investissement, RAISE Immobilier, RAISESHERPAS (Endowment Fund) and RAISE Ventures.
Following this virtuous collaboration, CBA continues to work with RAISE on the deployment of its brand and its tools.
CBA Global en
CBA France
FR
/
EN
CBA UK
EN
CBA Italy
IT
/
EN
CBA Spain
ES
CBA Turkey
EN
/
TR
CBA Middle East
EN
CBA Asia Pacific
EN
CBA US
EN
CBA Latin America
EN
/
PT
/
ES
Type your search and hit return
First Name
Last Name
Your email
You will need to confirm your address to activate your subscription
By clicking "Subscribe" you will be agreeing to our privacy policy
LEGAL MENTIONS
This site is edited by:
CBA Paris
SASU with a capital of 1 150 000€
Euros
RCS Paris
Headquarters : 96 rue Edouard Vaillant, 92 300
Levallois-Perret, France
Tél : 01 40 54 09 00
Director of Publication : Louis
Collinet
This website was developed by :
CB’A Srl
Headquarters: via
Lecce 4, 20136 – Milan, Italy
The information displayed on this site
concern all CBA Paris entities.
These companies are referred hereafter
by the name « CBA Group ».
Property rights
Copyrights
All data, text, information, images, photography, videos or
any other content shared on this website are protected by copyright.
Any reproduction, representation, use or adaptation, whatever
the form, of all or an element of this site without the written consent of CBA
group will be considered as a counterfeit act and falls under the penalties of
Intellectual Property Code.
Brand copyrights
All named and logotyped brands and other distinctive signs
which appear on this website are CBA group’s property and / or of their
clients. Consequently, any reproduction or representation, and any use of these
distinctive signs is prohibited, except with a writtent consent of their
owners.
Links generation
to www.cba-design.com
The website allows the set up of an hypertext link pointing
towards its content, except using the technic of « deep linking »,
i.e the pages of www.cba-design.com should not be integrated within another website pages, but accessible through
the opening of a new window.
This authorization should not apply in any case to websites
displaying controversial, pornographic, or xenophobic information or which
could tharm sensibility or cause public disorder.
Website editor
's responsibility
Website content :
CBA Group has attempted to ensure the accuracy and the update of
the information contained on this website ; CBA Group reserves the rights to
amend, at any time and without notice, the content. However, CBA group cannot
guarantee the accuracy, the precision or the comprehensiveness of the
information carried on this website.
Website access :
CBA group companies cannot be held liable for any
incovenience or damages related to the general use of Internet, notably in case
of service breakdown, external intrusion, downloaded viruses, or damages caused
to the equipment or software which would be linked to the use of this website.
Links to other
sites :
The site might include links to other Internet websites.
Given that CBA group can’t control these sites, CBA group cannot bear the
responsibility towards their contents, advertisments, products, services or any
other material available on or from these websites. Moreover, CBA group cannot
be held responsible for any damages or loss related to a trust relationship
to the content, goods or services availables on these sites.
Privacy policy
Visitors are made aware that all personal date collected on
this website are automatically processed. Data collected are kept confidential
and are aimed at the exclusive use of members and services of CBA group.
These personal data fall under the dispositions of law « Informatique
et Libertés » of January 6, 1978.
It is understood that the visitor is
given a right of access, amendment or deletion of any personal data related to
them, by sending a mail to :
CBA
Fabien Godimus
96 rue Edouard Vaillant
92300 Levallois-Perret
or by sending an email to fabien.godimus@cba-design.com
