Founded in 1862 by Armand Roger and
Charles Gallet, Roger & Gallet’s success was built on the centuries old
recipe for the cologne inherited from Aqua Mirabilis, today sold under the name
of the perfumer Jean-Marie Farina. Official supplier of Napoleon III, Queen
Victoria and European courts, Roger & Gallet prospered through the years
thanks to its continuing capacity for innovation, which ensures this heritage
brand retains a contemporary relevance.
Throughout the years, its authentic know-how in the art of distillation of rare plants and essential oils, used for their beneficial aromatherapeutic properties, deserved a wider exposure, still in the specific distribution channel of pharmacies.
CBA helped the brand redefine
its territory, which embodies the art of discreet toiletry, perceived as a sign
of private refinement : « private luxury » becomes the new Roger
& Gallet positioning in 2007.
The brand’s 150-year creative tradition is expressed through a unique experience, an invitation to a sensorial journey through the most beautiful gardens of the world, which inspire new perfumed rituals.
After a corporate communication campaign, the creation of the iconic Bois d’orange range, a pop-up store rue Vivienne in Paris, CBA is now a favoured partner of the Parfumeur Apothicaire to launch its new products, all with a peculiar design. The agency also designed the new website of Roger & Gallet.
Bois d’Orange, Amande persane, Rose imaginaire, Gingembre rouge, Fleur de figuier are some of the lines for which CBA created specific decors where stylized vegetal always reveal the personality of each product ; the result : an immediate trip to an extraordinary garden, as well as a tour inside the rich imaginary of its perfumer. The recent beauty facet of the brand is highlighted through the launch of care products to support to core offer.
In 2015, CBA adapts the new brand's codes to the web by creating for ROger&Gallet their new digital platform aligned with the positioning of "private luxury". The brand experience has been revisited in order to prioritize emotions. The simplier navigation proposes clear sections. The story of the brand is thus revealed with modern codes, Pinterest-like images that depict their savoir-faire as well as their products.