Shangri-La Group introduced its first European hotel in Paris in 2010, and settled in the former private mansion of Prince Roland Bonaparte, the great nephew of Napoleon I. This link with a part of the Parisian history legitimates its arrival among a dense luxury hotel environment, and will be integrated into its communications approach, in association with its acknowledged know-how.
The restaurants and meeting rooms of the hotel are the best ambassadors of the beautiful encounter between French art de vivre and Asian hosting art : L’Abeille (gastronomic restaurant), la Bauhinia (« all day dining » restaurant), Le Bar and Les Salons. In this context, their visual identity have a key role to play in conveying the fine positioning of the hotel.
How to make an elegant connection between the prestigious past of the hotel and the unique experience offered by the Chinese hotel chain? Deep researches about the historical dimension of the premises, and among Roland Bonaparte’s traveler and collector souvenirs, turned the discovery of “Chinoiseries” (Asiatic knick-knacks), into a creative inspiration.
The « Chinoiseries » applied to the restaurants environment become inked and watercoloured sketches. Full of details, they are both sophisticated and humoristic.
Each of the restaurants and areas is illustrated by a decorated capital letter and is given a specific graphic style which highlights its personality, acting as an elegant wink for visitors. A particular care has been developed for the menus, through a fine selection of colours, types of papers and inks.
This global concept gather the restaurants areas under a common spirit while letting their specificities be expressed. It fits to the architectural details of this exceptional place, which have been partially restored by the Monuments Français organization.