Launched in 2000, Silicon Sentier is an association which supports the growth of digital economy and start-ups and which contributes to the development of an innovative ecosystem in the French Ile-de-France region. Several projects were initiated at the end of 2000’s, bringing alive its mission : la Cantine (the Canteen) is the first French collaborative space dedicated to digital players, le Camping (the Campground) embodies a new form of start-up incubators. Late 2013, Silicon Sentier decided to switch to a more meaningful brand, in order to encourage even more French innovation and to give its actions an international visibility. This rebranding would come alive first in a new unique place at the centre of Paris, acting as a dynamic exchanges facilitator.
In partnership with Ogilvy Red and the Silicon Sentier team, CBA imagined a name that would translate this renewed ambition, and a brand universe that would express its power and commitment towards start-up or digital communities motivated by a project.
The chosen name is both simple and active, and connects the digital (« numérique » in French) and human dimension of the association and place : Numa. The logotype takes the shape of 4 powerful and impactful letters, which suggest perspectives, and symbolize open doors on innovation. Numa has been envisioned as a very visual and moving brand. It is animated by lively colours to express the vitality and diversity of start-up projects which the association hosts and supports, thus highlighting its partner and initiative accelerator roles.
The grand opening took place on November 14, 2013 in Paris and generated more than 20 press articles.
NUMA won the Grand Prix Stratégies du Design 2014, as well as two other awards : Visual Identity (other categories) and Naming.