Sport 2000 is a major retailer composed of a wide member’s network. The brand approached CBA to deploy a new store concept using the existing structure and deploying a controlled costs system, adaptable to each member, at their convenience and according to their capabilities.
This new setting should prove its market efficiency and emotional power at all level.
CBA imagined an overall store system leaning on a whole new emotional promise: “selecting brands that embrace your passion and endorse your style”. A new story for Sport 2000’s increasing brand image which allies sport’s passion and fashion style.
The proximity with the customers is symbolized by a spontaneous tone of voice in the communication. CBA has also created a vibrant and dynamic motif as the new typographic and colorial code, for a better understanding of the offer in store.
The device has been thought as a real toolbox for the members, available in 3 different deployment kits depending on how much they want to invest.
These 3 modules integrate key elements that make the offer and the promise clear in every point of sale. The whole system was thought in order to increase the appropriation in store and the market efficiency: podiums, new price codification, cross&visual merchandising, autonomous shoe destination, new counter.
CBA deployed a virtuous dynamic into the Sport 2000 network, enabling a boosted creativity for each store, a positive evolution of the brand image. This helped a lot strengthening the links between the headquarter and the members.