TBM, TBM.aero
2016
TBM.aero: Air navigation has never been that inspiring

TBM

Background

The TBM is the world’s fastest single-engine aircraft, designed and produced by the French aircraft manufacturer Daher.

After launching the TBM 900 two years ago, Daher presents a new evolution of its plane named TBM 930.

Its aircraft manufacturer business started in 1911 when the firm Morane-Saulnier was launched, and the first air crossing of the Mediterranean Sea by Roland Garros in 1915 greatly helped to develop and establish its notoriety.

More than 17 000 planes of 94 different types were produced in 105 years.

Nationally and internationally famous, Daher is one of the industrials that possesses the best operational performance on the market in two sectors of French excellence: aeronautics and advanced technologies.

After revising its positioning and its visual identity in order to valorise Daher’s agility and creativity, CBA was asked to work on TBM, and started by redesigning its website.



True Vision

CBA’s challenge was to create and develop a new and entirely responsive website in two months.

CBA rethought the constructor’s website, especially by creating in its graphic codes the right balance between the heritage of a brand which wrote the most beautiful pages of the European aeronautics’ story, and the technological innovation of an aircraft of all records.

Refined, sober, airy, and embellished with photos and videos, the website is an invitation to travelling and freedom. Its design and its ergonomics have been thought according to the philosophy of TBM: from the pilot’s perspective, in order to make navigation easier and to offer him a first immersive experience that he will be able to pursue, flying one of the masterpieces of the French firm.


Creative Expression

http://www.tbm.aero

The new website is completely immersive and interactive. Focusing on the two last models of the brand (the TBM 900 and the TBM 930), the website offers an instinctive navigation and stakes everything on the quality of the craft’s design that can be sensed thanks to the images and videos throughout the different pages of the website.

The owner or the future owner of a TBM can discover the universe of the brand through some testimonies of high range clients, like the one Francis Ford Coppola wrote, but also through technical and explicative forms of the aircrafts.

Because technology does not stop on the Internet, CBA proposes the last functionalities of 360° videos, to visit the planes behind a computer and even to customize the cabin. A truly immersive experience that allows to discover every detail of the aircrafts in just a few clicks.

A customer service is available directly on the homepage of the new platform. And because Daher and CBA do not get cold feet, a “Buy a TBM” button offers to configure your plane and to start the buying process!

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