Valtus, An uplifting repositioning
The interim management pioneer takes off with a new human and contemporary face



Little known only a few years ago the role of Interim Management is today at the heart of many companies’ management strategy. Valtus, one France’s pioneers in this new discipline, has led a progressive evolution that has enabled its clients to switch from reactive urgency-driven solutions, to a model of corporate transformation and growth. This approach is rooted in the personality of Valtus’ senior management and is translated into a natural diversification of the core offer, to build tailor-made solutions adapted to each individual management scenario, in an enviroment that is becoming ever more international. Given these developments, it was time to communicate the new proposition to drive growth.

True vision

Valtus is distinguished from its competitors by its defiantly human character, its distinctive approach to its business, and the long-lasting relationships it builds with both its clients and its pool of more than 1,500 interim managers. Valtus experts analyse the specific needs of each client and carefully select the most relevant profile to answer the brief. Consulting is at the heart of Valtus’ proposition, and is used as a mean to increase growth, both for the client company and for the interim managers, who develop their skills during each mission.
The real difference made by Valtus is to “reveal value”, for all stakeholders ; this is what CBA has sought to express.

Creative expression

Valtus’ new visual identity is as essential and powerful as its new positioning : the solid font of its logotype echoes its strength and modernity, while the capital « A » takes off, as a symbol of growth and performance.
This apparent simplicity is counterbalanced by a quirky graphic and iconographic style, delivered with a hint of humour. Illustrations inspired by print making exist alongisde black and white photographs. The straight-forward and open tone of voice underlines Valtus’ values : respect, humility, excellence and boldness.

The clarity of the new proposition and the impact of its contributions is highlighted on the new website, designed by CBA, in addition to its change management communications (brand book and new year card), plus its advertiisng campaigns (Air France business class menu, HEC magazine ad, web banners).

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