Yves Rocher

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BUSINESS NEEDS

Relevance

INDUSTRY

Personal Care & Cosmetics

SERVICES

Identity, Packaging

YEAR

2020

Yves Rocher fait appel une nouvelle fois à CBA Design pour l’accompagner dans son repositionnement et la création d’une nouvelle identité visuelle.

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CBA accompagne Yves Rocher dans l’écriture d’une nouvelle page de son histoire.

Suite à 12 années de collaboration, CBA accompagne Yves Rocher dans l’écriture d’une nouvelle page de son histoire.

Yves Rocher, marque de cosmétiques française fondée en 1959, est toujours présente à La Gacilly en Bretagne, où elle y cultive la plupart des actifs contenus dans ses formules.

La marque fait de nouveau appel à CBA Design pour l’accompagner dans son repositionnement, de la nouvelle identité visuelle jusqu’au design du packaging.

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La nouvelle page de l’histoire Yves Rocher ? Un retour à ses origines, valorisant ainsi une posture unique de RECOLTANT-FABRIQUANT. CBA a développé un nouveau positionnement et identité visuelle de la marque, solidement ancrés dans son territoire natal, la Bretagne. Ce nouveau visage de la marque incarne de fortes causes pour le respect des femmes et de la planète.

Telle est le visage de la marque en 2020 !

projet

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Yves Rocher

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CBA accompagne Yves Rocher dans l’écriture d’une nouvelle page de son histoire.

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