All posts, News, Awards, Insight

Awards
Jan 18, 2018
Transform Awards Europe

CBA SHORTLISTED FOR 3 TRANSFORM AWARDS EUROPE!

CBA Paris and Milan have been shortlisted for 3 Transform Awards Europe for their work on the design of Institut Paul Bocuse, Innowatio and British American Tobacco’s Vype Store.

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Insight
Jan 17, 2018
An informative snapshot of the current health of the champions of our French economy

HOW CAN WE REVITALISE FRENCH BRANDS?

With the release of the first edition of the BrandZ Top 50 France rankings, focussing on French brands from the international BrandZ Top 100 ranking, comes an informative snapshot of the current health of the champions of our French economy, including their strengths, their unique characteristics and also their weaknesses, against an increasingly global, dynamic and shifting international competition.

When they elected their new President on 7th May last year, the French made the choice to have confidence in France as a brand to be successful and enterprising once more on the international market. Without a doubt they were right, as French brands have undeniable advantages: France's cultural influence, its heritage and even its expertise, from which large luxury and spirits brands have been able to benefit. According to this ranking, Louis Vuitton has become the number one French brand overall, and the number one luxury brand on a global level.

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Insight
Jan 11, 2018
Natural knows best

WHEN NATURAL GOES MASS

As we know, innovation is not about finding a new miracle ingredient, putting a product in an eco-friendly container, or using a trendy typeface for your brand. Instead, innovation is about discovering the meanings behind consumer behavior, trends and translating them into opportunities that will help deliver true value to customers. A few decades ago, buying natural products was synonymous with being an activist. These product choices required a strong commitment to your values because they often meant making a sacrifice: in efficacy, desirability, etc. Natural products were expensive, they were hard to find and on top of that the products underperformed compared to their mass counterparts.

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News
Dec 19, 2017
Season's Greetings from CBA!

REBOOT 2018

A New Year is a landmark, a turning point, an opportunity to reboot.

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Awards
Dec 12, 2017
100 new budgets , 17 new clients, 78 active budgets renewed , 10 creative awards won

CBA has been named Design Agency of the Year

CBA has been named Design Agency of the Year in France at the 38th Annual 'Grand Prix' of the Agencies of the Year.

This award celebrates the developing dynamic of the most performant agencies in the sector, the ability to retain their customers, to innovate and produce noteworthy work.

It is therefore thanks to our clients and our colleagues that we are winning this award today, and for that, I wanted to say a big THANK YOU!

True to its philosophy "Designing Brands with Heart", CBA strives every day to design brands with passion to build memorable and innovative experiences. I am delighted that this beautiful, for a long time discreet, agency that I founded over 35 years ago is acknowledged today for its achievements and its evolution.

Louis Collinet
Chairman

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Insight
Dec 06, 2017
Designing for Consumer Connections

3 THINGS BRANDS NEED TO KNOW

While brands used to be defined by a simple mark, a specific product, or an engaging advertising campaign, the proliferation of digital technology has enabled consumers all over the world to connect with their favorite brands in real-time, across multiple platforms, in new and ever-evolving ways.

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