Which is the role of the packaging on the digital shelves?
Online grocery shopping in growing 3 times faster than offline (Food Marketing Institute and Nielsen “Digital shoppers”). Online supermarkets sales on digital platforms are predicted to capture 20% of total sales by 2015, reaching $100 billion in US (Kantar Worldpanel's latest report "The Future of E-commerce in FMCG, November 2017).
The cosmetics market is growing constantly year after year, driven by few big companies but featuring a constant increase of niche, local emerging brands. What is the cosmetics industry about? It promises a dream, creates an illusion, sells a mirage: eternal youth, time that stops, instant beauty. What is beauty?
What brands can learn from Gen Z?
We're heading towards a VUCA world. VUCA: volatile, uncertain, complex and ambiguous. Volatile because we are seeing tides of change over increasingly short spaces of time. Uncertain because it is becoming harder to predict the future, and the prospect of surprise is greater. Complex as we witness the number of stakeholders and key players increase. Ambiguous given that the sheer quantity of interpretations and opinions on a single given topic results in even more vagueness.