News
Jun 12, 2015


Workshops, conferences and EXPO Milano

3 days in Milan

Milano, home of the Universal Exhibition, also welcomed about thirty representatives of the CBA Network for our annual international meeting. We had the opportunity to discuss wider design industry issues, as well as directions for the development of the CBA network.

Focus on creation

The focus of the 2015 International Meeting was on creativity, to a shared, enriched and strengthen creativity across the group. With a view to share the learning of each office of the last 12 months each of our 11 offices, from 9 countries shared their recent experiences and project work (Nescafé, Chandon, Purina, SaudiGulf Airlines, to name but a few).
The CBA group has hired some highly skilled new senior creative talent in the last 12 months Andrew King (Ex-Landor, ex-Pigeon) for London and Paris, Brian Steele (ex-Turner Duckworth) for the United States, Gustavo Richero for Spain). The international meeting was a great opportunity for these new hires to meet and discuss the issues facing each office.

Conference at Design Library

In the evening on Thursday June 4th, 4 Creative Directors presented four of CBA’s headline projects of the last
12 months at Milan’s Design Library:

  • Andrew King (UK): Nescafé - Global redesign & retail enviroments
  • Giacomo Cesana (IT): Womo - the creation of Womo, a male grooming brand
  • Alessandro Bolchi (FR): Maille’s – The reinvigorating of a premium brand
  • Brian Steele (US): Purina Beyond – The creation of a new premium, organic pet food brand

Milano Exhibition: Which to visit

Our trip to Milano culminated with a visit to the Universal Exhibition.

The Expo is as huge event with 140 participants divided into a one million square meter exhibition space, the theme for this years event being “Feeding the planet, Energy for life”. Each country then gave their own interpretation of the topic in their pavilions.

Bee Hive

Without doubt, the most impressive pavilion (and most photographed!) was the one from the United Kingdom. The aluminum metal bee hive by Wolfgang Buttress mixes art and engineering, it invites visitors to walk on a glass floor
suspended above the ground, surrounded by the sound of bees.

Future Food District

Other highlights include: the Future Food District, especially the Future Supermarket. Even if we question the relevance its clinical approach, we were captivated by the numerous LCD screens that give information about
the origin, ingredients and carbon footprint of products as we interact with them at point of sale… think Minority Report. 


Last but not least, here is our subjective selection of pavilions which are worth the journey :

  • Austria and its miniature forest, which brings a true air puff and sensoriality
  • United Arab Emirates and its amazing waves structure conceived by Norman Foster, the only one which will enjoy a second life after the exhibition, by relocating to Masdar City
  • Brazil and its nets on which visitors are walking to join the space’s heart
  • Italy and it’s giant decontaminating liner-building
  • Japan and its continuous capacity to finely associate modernity and tradition
Share it !

CBA Paris

96, rue Édouard Vaillant
92300 Levallois-Perret, France
Map

+33 (0)1 40 54 09 00
Email

© 2016

All Rights Reserved

CBA is a design agency.
It is composed of a network of 13 offices located across the globe, sharing the same mindset.
Our 305 professionals work passionately everyday on projects for more than 30 countries.

CBA Global en
CBA France FR / EN
CBA UK EN
CBA Italy IT / EN
CBA Spain ES
CBA Turkey EN / TR
CBA Middle East EN
CBA Asia Pacific EN
CBA US EN
CBA Latin America EN / PT / ES

Type your search and hit return

SUBSCRIBE TO OUR NEWSLETTER

First Name

Last Name

Your email

You will need to confirm your address to activate your subscription
By clicking "Subscribe" you will be agreeing to our privacy policy

Terms and conditions

LEGAL MENTIONS

This site is edited by:
CBA Paris
SASU with a capital of 1 150 000€ Euros
RCS Paris
Headquarters : 96 rue Edouard Vaillant, 92 300 Levallois-Perret, France
Tél : 01 40 54 09 00

Director of Publication : Louis Collinet

This website was developed by :
CB’A Srl
Headquarters: via Lecce 4, 20136 – Milan, Italy

The information displayed on this site concern all CBA Paris entities. These companies are referred hereafter by the name « CBA Group ».

Property rights
Copyrights

All data, text, information, images, photography, videos or any other content shared on this website are protected by copyright. Any reproduction, representation, use or adaptation, whatever the form, of all or an element of this site without the written consent of CBA group will be considered as a counterfeit act and falls under the penalties of Intellectual Property Code.

Brand copyrights
All named and logotyped brands and other distinctive signs which appear on this website are CBA group’s property and / or of their clients. Consequently, any reproduction or representation, and any use of these distinctive signs is prohibited, except with a writtent consent of their owners.

Links generation to www.cba-design.com
The website allows the set up of an hypertext link pointing towards its content, except using the technic of « deep linking », i.e the pages of www.cba-design.com should not be integrated within another website pages, but accessible through the opening of a new window.
This authorization should not apply in any case to websites displaying controversial, pornographic, or xenophobic information or which could tharm sensibility or cause public disorder.

Website editor 's responsibility
Website content :
CBA Group has attempted to ensure the accuracy and the update of the information contained on this website ; CBA Group reserves the rights to amend, at any time and without notice, the content. However, CBA group cannot guarantee the accuracy, the precision or the comprehensiveness of the information carried on this website.

Website access :
CBA group companies cannot be held liable for any incovenience or damages related to the general use of Internet, notably in case of service breakdown, external intrusion, downloaded viruses, or damages caused to the equipment or software which would be linked to the use of this website.

Links to other sites :
The site might include links to other Internet websites. Given that CBA group can’t control these sites, CBA group cannot bear the responsibility towards their contents, advertisments, products, services or any other material available on or from these websites. Moreover, CBA group cannot be held responsible for any damages or loss related to a trust relationship to the content, goods or services availables on these sites.

Privacy policy
Visitors are made aware that all personal date collected on this website are automatically processed. Data collected are kept confidential and are aimed at the exclusive use of members and services of CBA group.

These personal data fall under the dispositions of law « Informatique et Libertés » of January 6, 1978.
It is understood that the visitor is given a right of access, amendment or deletion of any personal data related to them, by sending a mail to :

CBA Fabien Godimus 96 rue Edouard Vaillant 92300 Levallois-Perret
or by sending an email to fabien.godimus@cba-design.com