Last week was the Winter Fancy Food Show put on by the Specialty Food Association. For us here at CBA it’s a wonderful time to see what is happening in the world of food and beverage, as well as what new product trends we should keep our eyes on. It’s one thing to check out new designs online and quite another to see hundreds of samples in the crowded Moscone Center. From the thousands of vendors and brands present, we've identified 3 most notable trends that are soon to be dominating the world of food and beverage.
There is always a lot of expectation when you cross the threshold into a star-rated restaurant and a lot of "magic" when you taste its dishes. Every detail of your experience is carefully planned, from the welcome to the exit, and from the decor to the service, which conveys exclusivity, attention and extreme quality. But this often unforgettable opportunity is not always within everyone's reach.
The internet, while ubiquitous in our everyday lives, is still fairly new. Many remember the days preceding its arrival, and well. The systems and rituals that went along with finding things,researching things, buying things the old fashioned way are now both shockingly archaic and comfortingly nostalgic.
Every time I meet an entrepreneur or a manager to discuss a branding project, one of the first statements I make is the following: “design means dialogue”. In general, we get involved to resolve a problem – a problem of communication, of representation, or, sometimes, of definition of company identity.
In these cases, we don’t have pre-packaged answers, nor do we have a secret formula to resolve all problems. What we do is work closely with the client to help them find the most effective strategic response and then express it through the brand.