At the symbolic Judgement of Paris in 1976, two Californian wines came top in a high-profile blind taste test ahead of some of the finest Bordeaux grand crus. Since then, the world of wine has become truly internationalised and the wine codes previously established by the biggest French designations have undergone significant change.
Where does luxury stand relative to popular culture? Although designers have always inspired the masses through their avant-garde, innovative creations, this purely top-down influence is now obsolete. Facing a crisis of legitimacy, luxury’s notorious conservatism has been drawing inspiration from the most public of spaces: the street and its modern digital components.
An insight by Lewis Jones, Managing Director at CBA London