Yseult Leroy was named Director of the CBA Corporate team after being an Advisory Director at Mullen Lowe, Anatome, then Babel. Quentin Derville, previously with ANPE, EURO RSCG and also SACEM, joins the team as an Advisory Director.
After earning a Masters in Communications in 2001, Yseult Leroy, 39, honed her managerial, production and strategic communication and content skills for more than 15 years.
Yseult’s career in communication has been driven by public interest for a long time. She started her career at the Road Safety Board then joined a number of State Agencies such as Asip santé, handling various issues with the Biomedical Agency (bone marrow transplants, organ donations), InVS and semipublic institutions such as Eco-emballages, Eco-mobilier and also FNPCA. She also worked for the Paris City Council.
Yseult supported several brands in the positioning and repositioning of their image, and also regarding the best ways to communicate with different audiences. This was the case when Asip santé was created, and more recently for Aéroports de Paris and again when Vinci Park changed its name to Indigo.
Quentin Derville will support her in addressing corporate issues as an Advisory Director.
Quentin (42) has had two careers, with 14 years of agency experience and as an advertiser, with public and private brand institutions.
After 4 years with ANPE supporting the brand in making major changes to their visual identity and their corporate culture, he then co-managed a creative agency, TEMPO, for 4 years. After that, he advised communication departments on their communication strategy and brand positioning at OPTIMUS (an agency specialising in the non-profit and general interest sectors), Euro RSCG C&O in charge of brand design, then SACEM as a brand leader.
Quentin graduated in 2001 with a Masters in Marketing and Communication and has a BA degree in Business Law from Paris V.