Our projects and points of view found an echo in the press in the past few weeks. Here is a round up of the most striking publications.
BRANDING IN THE SKIN
Michelle Taing, one of our 5 strategic planners, deciphers the strong ties between tattoo culture and branding, with many examples of successful combinations.
THE ELIXIR OF YOUTH
How do centenarian brands remain desirable over time? We reveal the secrets of timeless brands in our article “The elixir of youth”
One of our Account Directors, Florent Forest, explains why visual identities are now playing a major role in sport events success. The right moment to review CBA creations for Louis Vuitton Cup and FIBA 2014 World Cup.
After designing Abilways Digital website with the UX and UI team of CBA, our Head of Digital Mickaël David shares his point of view the importance on brand utility on Abilway’s website.
From Dubai to Levallois: Olivier Auroy, Corporate Business Director, shares his design experience in the Middle East, as well as the main distinctive features of this always changing market.
POINT DE VENTE
Which strategies do shopping malls have to imagine to attract and retain the fickle generation Y? Françoise Novel, the General Manager of CBA Retail gives us some food for thought in Point de Vente.
Excerpt : “The new generation of shopping malls now offers multi-uses places with hybrid spaces for eating, co-working, sitting around: young people are “work and play” addicts”
Looking for an international expansion, the French industrial group Daher shows the new colors and the new baseline “Shaping industrial intelligence” we have designed for them as part of their repositioning.
A new website for an important cause: we helped the charity Vaincre Noma to gain clarity and awareness, in order to encourage donations to save thousands of children in Africa.
Fruits that express all the taste of Tropicana’s juices: the billboard campaign we created for our longstanding client was quite noticed!