Passionate about new technologies since forever, and expert in digital marketing since almost 10 years, Sébastien Pimpernelle (aged 29) has joined CBA as our digital account director.
« Today, it is not possible to set aside customer contact points on the Internet. As a brand expert, CBA has to offer its support to its clients during their interactions with their consumers. Digital plays a fundamental role inside a design agency. »
His missions will be to support CBA's clients during the digital transformation process of their activity: from the deployment of their initial platform (e-commerce, brand website, event website...) to the implementation of different tools regarding client acquisition and customer loyalty (CRM strategy, social networks, SEO, SEM, etc...)
Growth Hacking practitioner and passionate about Inbound Marketing, Sébastien Pimpernelle sees digital as " a companies' growth accelerator thanks to the joint and clever intervention of the different digital marketing tools". His philosophy is to place the user's experience and so the user himself at the heart of his thinking process in order to convert the targeted public and to gain his loyalty to the brands and companies.
Sébastien Pimpernelle graduated from IAE Lille with a bachelor in direct marketing, as well as from INSEEC Paris with a master's degree in interactive marketing. He previously worked for digital agencies like LongTail Value and Disko, as their project manager, and web and e-commerce consultant. He mostly worked for luxury brands like Dinh Van, Aurélie Bidermann, Roger & Gallet, Maison Ullens, but also in the distribution sector and for FMCG brands (Carrefour, Lindt, Unilever, Pepsico…)