Objectives:

• Create a male/female duo to reach a new target audience: young adults 20 – 30 years old
• Reach more women
   

Strategy:

• Design a unisex bottle, a designer object, both hi-tech and appealing to adults.
• Two bottles that are interlaced or separated, whichever you prefer.
• Create strong and contrasting graphics, with sophisticated and soft colours, for a minimalist chic look.
• Create a “Now” visual identity, which is simple and immediate, to match the name.

Date: Launch March 2007 - Worldwide