Objectives:

• Remain the forerunner in anti-pollution skincare
• Continue the fight against electromagnetic waves
• Create a protective spray for the family, in any situation, for protection against any kind of pollution
   

Strategy:        

• Create a scientific word E3P “Expertise Protection Poly Pollution”
• Create a logo playing on the idea of molecules.
• Create slender packaging, with shades of blue, symbolizing oxygen
• Adapt the Clarins style for this project with the idea of an anti-pollution shield    

Date: Launch February 2007 – Worldwide